The expertise apple does not fall far from the TREES
When we think about tourism, our mind’s eye is filled with images of long safari drives through the African bush, sunbathing on the white sands of pristine beaches and gazing up at architectural feats both foreign and unique. But tourism is a complex industry that is subject to the whims and fancies of an almost unimaginable number of variables.
There is plenty to sift through, to research and to recommend to keep the industry healthy, as it is not only a major job creator, but an integral part of South Africa’s economy as an income generator.