Project explores how to boost profitability of indigenous language media
The research niche area Indigenous Language Media in Africa (ILMA) at the North-West University (NWU) is embarking on a three-year research project to assist South Africa’s struggling indigenous language media.
The past few years have seen massive closures and restructuring of media houses in South Africa, partly due to the introduction of digital platforms and social media, leading to a steady decline in advertising revenues and circulation.