I consider myself to be an expert in the field of Consumer Behaviour. I have obtained my B.Com Degree in Chartered Marketing; B.Com (Hons) in Marketing Management and Entrepreneurship; M.Com in Marketing Management (Focussed on Consumer Behaviour); and my Ph.D in Marketing Management. In addition to my academic qualifications, I have extensive experience in the corporate sector at the management level. I was the National Marketing and Sales Manager for a prestigious fashion house in South Africa prior to commencing my Doctoral studies.

Gisele is an Associate professor at the Faculty of Economic and Management Sciences

I am one of the first African researchers to explore Nation Branding (NB) in tourism. Nation branding [also referred to as place branding] is a niche multi-disciplinary field of study within conventional marketing management. It involves the evaluation and management, thereafter of the image, perception and positioning [awareness and reputation] of a country/place in the minds of multiple stakeholders, including tourists.

Chris van Heerden is a professor in the School of Economics at the North-West University (Potchefstroom Campus). He lectures undergraduate and postgraduate courses in Risk Management (Finance).

I believe that as researchers we are positioned to provide practitioners with enhanced tools to overcome any challenges currently faced in these industries. My research focuses on how theory can be used in practice and help practitioners in the financial sector to understand the behaviour of financial market participants and their risk profiles. With this research and my researcher partners have been collaborating with a private investment firm in South Africa to help perfect their investment client profile.

Chris van Heerden is a professor in the School of Economics at the North-West University (Potchefstroom Campus). He lectures undergraduate and postgraduate courses in Risk Management (Finance).

I am a distinguished young female academic with a passion for quantitative analysis of socio-economic issues. I am energetic, persistent, self-motivated, dynamic and hard working. I have more than six years’ experience in the teaching of several modules at both undergraduate and postgraduate level including Introductory macro- and microeconomics, Monetary Economics at third-year level and Monetary and Fiscal Policy at honours level.

Marius Stander is a lecturer, researcher, and management consultant specialising in assessing and optimising talented people and teams. He is an NRF-rated researcher (C2). He has been lecturing Industrial Psychology on a postgraduate level at the Potchefstroom University for CHE, North-West University (Potchefstroom & Vaal Triangle campus) as well the University of Johannesburg (4 years - previously RAU) and the University of Namibia (3 years).

I have experience in lecturing Management Accounting and Financial management and Research. I aim to empower students to understand the topics being lectured rather than to memorise facts and adding value to their careers. In my quest to instil life-long learning, I do research on integrated financial models and cross disciplinary topics. 

Henri Bezuidenhout is an associate professor in the School of Economics at the North-West University (Potchefstroom Campus). He has several publications to his credit in the area of international factor flows, and his research mainly focuses on foreign direct investment (FDI) in Africa.