How TikTok and YouTube are helping keep Setswana culture alive
A Setswana proverb shared on TikTok, a traditional wedding blanket draped over a bride’s shoulders in a music video and folktales narrated through podcasts may seem like ordinary digital content. However, new research from the North-West University (NWU) reveals that these online spaces are becoming powerful tools for preserving indigenous language, identity and cultural memory in the digital age.