The time for inquiries and investigations is over and action is needed. This is according to Dr Lindikaya Myeki, a senior lecturer in Agricultural Economics and Extension at the North-West University (NWU).

This is in response to the recent release of the Competition Commission of South Africa’s (CCSA’s) Fresh Produce Market Inquiry report and the broader challenges facing South Africa’s fresh produce market.

“How many investigations are needed to bring about meaningful reform in South Africa's fresh produce market system?” asks Dr Myeki. “We have had six investigations in the past 30 years, but the same issues keep resurfacing.”

Dr Myeki notes that the system has been in place for more than 50 years, with the first major investigation conducted in 1995 by the Auditor-General, followed by a report from the Office for Serious Economic Offences in 1996. He explains that both investigations made recommendations but lacked sufficient evidence to pursue legal action. Subsequent investigations were conducted by the National Agricultural Marketing Council (NAMC) in 1998, 2000 and 2006.

“Each report has raised important questions,” says Dr Myeki. “Who is responsible for monitoring the implementation of recommendations? Are these recommendations binding? Where are the reports showing progress or lack thereof?”

Dr Myeki expresses concern that limited implementation has hindered progress. “We seem to move from one investigation to the next without addressing the core issues. The targets set by the NAMC investigation for 2014 remain unclear. Were they met or not? That question still lingers.”

Reflecting on the recent inquiry, Dr Myeki emphasise the importance of action. “The scope and depth of the Fresh Produce Market Inquiry by the CCSA are commendable, and the recommendations are excellent. However, the focus must shift to coordinated implementation. Partial or fragmented efforts won’t bring about the necessary transformation.”

Quoting Russell Brand, an English comedian, actor, podcaster and media personality, Dr Myeki concludes, “The revolution we need isn’t about new ideas but implementing the ones we already have. This applies directly to South Africa’s fresh produce market. Without action, these investigations will remain just reports.”

Dr Myeki specialises in agricultural productivity and efficiency, with a particular focus on fresh produce markets. He continues to advocate for systemic reforms to ensure that the sector supports farmers, promotes market efficiency, and achieves transformation goals.

Dr Lindikaya Myeki.