Welma Lubbe is an associate professor at the North-West University, School of Nursing Science as part of the midwifery team and responsible for neonatal training. Prof Lubbe published over 38 peer-reviewed articles, presented 40 national and 19 international conference posters and papers and a number of professional and parenting articles. She is an invited television and radio guest, author and guest speaker at various public parenting forums, including well known parenting magazines, such as Baba en Kleuter and Your Pregnancy.