Professor Ype Poortinga urges cross-cultural psychology to focus on global unity
Professor Ype Poortinga, emeritus professor at Tilburg University and the University of Leuven, delivered an insightful lecture at the Optentia Research Unit at the Vanderbijlpark Campus. His talk, titled “Exploring the History of Cross-Cultural Psychology: The Primacy of Method over Theory,” explored the evolution of research methods in cross-cultural psychology, emphasising their importance in understanding differences and similarities in behaviour.