Renaming of Kruger National Park will be a blow to tourism sector
• “It is important to stress that we cannot afford to lose international visitors at this point, nor can we risk creating confusion around one of our flagship attractions,” says tourism expert.
• “Renaming would almost certainly lead to short-term brand loss, visitor uncertainty, and broader economic costs across the tourism sector.”
• “Kruger is arguably one of the most famous wildlife brands in the world. It is mentioned alongside names such as the Serengeti and Yellowstone.”