Brand South Africa CEO engages NWU on marketing, investment and nation branding
Marketing is not about persuasion. It is about perception. This was the core message from Mr Neville Matjie, CEO of Brand South Africa and alumnus of the North-West University (NWU), during a guest lecture held for marketing students in an effort to give back to the university. The session was hosted by the Career Services and Alumni Relations department in collaboration with the School of Marketing.