NWU: The sustainable apple does not fall far from the TREES
Glitzy adds showing sun-drenched beaches, or snow-capped mountain peaks with views that stretch as far as the horizon allows. A smiling stewardess pouring a cup of coffee; a food stall next to a bustling street serving exotic cuisine. Tourism as an experience is a commodity – a commodity that sells, but one that is often misunderstood. Not only is tourism a powerful contributor to economic growth, it also helps to sustain our vulnerable ecosystems.