Study on symbolic product brand personality receives local and global acclaim

When it comes to research regarding marketing management, consumer behaviour and branding, the expert that comes to mind is the North-West University’s (NWU’s) Dr Re-An Müller.

As part of his doctoral degree, Re-An developed and validated a symbolic-product-brand-personality-trait (SPBP-trait) scale comprising of a four-factor structure.…

PhD study formulates new model for service delivery training

With service delivery in our municipalities continuing to be a hot topic, the study of Mhlonipheni Kunene was not only particularly relevant, but also saw him obtain a PhD in public management and governance during the Autumn Graduation Ceremonies of the North-West University’s (NWU’s) campus in Vanderbijlpark.

Doctoral study investigates South Africa’s digital retail environment

When it comes to South African consumers’ inclination towards fashion e-stores, a recent research study reveals that triple-perspectives play an important influencing role. The triple-perspectives refer to utilitarian, hedonic and intellectual value propositions.

This was just one of the findings from the doctoral thesis of Nobukhosi Dlodlo…

Career Day gives students a glimpse into the world of work

Whether or not you are looking for a job, a career day is a great place for you to conduct company research, explore numerous career opportunities, make personal contacts that can lead to a job, gather information from potential employers, find out what an employer values in its employees and demonstrate the ability to communicate effectively.…

Unique study focuses on the purchase behaviour female Generation Y students

The Autumn Graduation Ceremony of the North-West University’s (NWU) campus in Vanderbijlpark saw Riané Cherylise Dalziel proudly take to the stage to receive the degree Doctor of Philosophy in marketing management.

Riané – who was born and bred in Vereeniging – investigated the factors that influence South African female Generation Y…

Enterprise Risk Management model to aid all industries country-wide

During the recent Autumn Graduation Ceremony of the North-West University’s (NWU’s) campus in Vanderbijlpark the degree Doctor of Philosophy in risk management was conferred upon Hermie le Roux.

In the appreciation of her study Hermie was lauded by examiners for the development of an Enterprise Risk Management (ERM) model and assessment…

Students get CV-smart with the help of alumni

A good resume can sometimes be your one and only chance to capture a potential employer’s attention. This is the message that came out strongly during the CV and Interview Workshop recently held at the North-West University’s (NWU) campus in Vanderbijlpark.

The workshop, aimed at final-year and postgraduate students, was an initiative of a…

Africa Day 2017: promoting unity and regional integration

The Department of Arts and Culture has declared the month of May as Africa Month in an effort to promote African unity, deeper regional integration and to recommit Africa to a common destiny. The North-West University’s (NWU) campus in Vanderbijlpark will – in support of the initiative – host an Africa Day Celebration on 26 May 2017.

The…

Regard’s perfect score leads to graduation bliss

You could hear a pin drop when Ms Daleen Gerber, director of the School of Information Technology on the North-West University’s (NWU’s) campus in Vanderbijlpark, shared the impressive academic record of alumnus Regard du Toit.

Regard, who obtained his Bachelor of Science in Business Analytics  degree with distinction during the recent Autumn…

Jan Pieterse – a master of many trades

Jan Melchior Pieterse is a born achiever – and the recent Autumn Graduation Ceremony of the North-West University’s (NWU) campus in Vanderbijlpark bears testament to this.

On 11 May 2017, Jan not only received a BCom degree in entrepreneurship and business management, but also the coveted Excellent Academic Achievement Award for his overall…