From cultivation to cup: South Africa must brew up rooibos tea tourism
Rooibos tea, which is indigenous to South Africa, is a significant part of the country’s cultural tapestry and holds many tourism opportunities.
By concentrating on rooibos – from its cultivation to its deep cultural and historical roots – the authenticity of the tourist experience can be enhanced.
Rooibos tea is an exceptional South African product that has captivated the global market, reaching over 30 countries. It is growing in popularity due to its health and wellness properties.