EMS

Gamification boosts loyalty in South African fashion retail

South Africa’s fashion retail industry is witnessing a shift as gamification emerges as a potent tool for improving customer loyalty, retention and brand recall.

In an increasingly competitive digital environment, retailers are turning to gamified experiences to engage customers. A recent study led by Prof Roland Goldberg from the Faculty of Economic and Management Sciences at the North-West University (NWU), published in the Malaysian E-Commerce Journal, explored the potential of gamification to transform consumer behaviour within the South African market.

Submitted on Thu, 11/07/2024 - 14:31

As future leaders, it is key for students to know the role of the Reserve Bank, says Deputy Governor

Visiting universities is a critical step towards empowering students, as future leaders, to understand the role of the South African Reserve Bank (SARB).

Dr Mampho Modise, Deputy Governor of the SARB, made this observation during her prestige lecture on 21 October 2024, at the North-West University (NWU), Potchefstroom Campus.

In her lecture, Dr Modise outlined the role of the SARB and spoke about the importance of monetary policy, financial stability and economic statistics.

Submitted on Wed, 10/23/2024 - 09:40

Prof Babs Surujlal: Why we celebrate Transport Month

Transport is the backbone of any thriving economy, and in South Africa it is a lifeline that connects people to opportunities, businesses to markets, and communities to essential services. Transport Month, celebrated in October, provides a moment to reflect on the critical role transport plays in our daily lives, our economy, and our future. It is also an opportunity to renew our collective commitment to building an efficient, safe, and accessible transport system for all.

Submitted on Tue, 10/22/2024 - 14:48

Investing in transport infrastructure for long-term economic recovery

Investing in transport infrastructure is critical to South Africa’s post-pandemic economic recovery. This is according to Dr Alexander Samuels from the North-West University’s (NWU) Faculty of Economic and Management Sciences. By modernising highways, ports, railways and airports, the country can enhance supply chain efficiency, attract foreign investment, and stimulate job creation, all while positioning itself more competitively in global markets.

Submitted on Wed, 10/16/2024 - 08:49

Dr Alexander Samuels: Why studying transport infrastructure is a worthwhile choice for prospective students

October is Transport Month in South Africa. Alexander Samuels, from the Faculty of Economic and Management Sciences at the North-West University (NWU) and lecturer in the Department of Transport Economics and Logistics Management, explains why studying transport infrastructure is a worthwhile choice for prospective students, especially at the NWU.

Submitted on Tue, 10/15/2024 - 12:06

Dr Olebogeng Baikgaki: ‘Transport remains the lifeblood of our economy and society’

As South Africa celebrates Transport Month this October, Dr Olebogeng Baikgaki of the Faculty of Economic and Management Sciences at the North-West University highlights the crucial role of infrastructure in economic development. Efficient transport systems are essential to stimulate growth, reduce inequality and promote sustainable development.

Submitted on Tue, 10/15/2024 - 10:03

Universal access to transport: A call for inclusivity amidst South Africa’s inequalities

As South Africans celebrate Transport Month in October, we should broaden our focus beyond infrastructure and modernisation to the more nuanced and pressing issue of universal access to transport. This annual observance is a time to reflect on how transport systems impact everyone, especially those who are marginalised by their physical or financial limitations. While President Cyril Ramaphosa has highlighted the need for universal access to transport, significant challenges remain, especially for the most vulnerable commuters.

Submitted on Fri, 10/11/2024 - 10:08

Transport Month: The last-mile delivery revolution

As South Africa marks Transport Month in October, it's an opportune time to reflect on the profound shifts in the logistics sector that have redefined how goods are transported and delivered. The pandemic-induced changes in consumer behaviour have accelerated the rise of last-mile delivery, transforming it into a critical pillar of modern logistics. What once relied on large-scale, long-haul freight systems has now given way to more personalised last-mile solutions that deliver items directly to consumers’ doorsteps.

Submitted on Fri, 10/11/2024 - 08:44

Transport Month: Why a career in transport economics and logistics management is worth the journey

Take a moment to consider these figures. South Africa’s transport sector contributes about 8% of our Gross Domestic Product (GDP). We have a 750 000 km road network that carries 80% of freight and 70% of passenger traffic. We have one of the largest rail systems in Africa with approximately 30 400 kilometres of track. Air transport is facilitated by 90 licensed airports and maritime transport carries 96% of the country’s exports by volume.

Submitted on Wed, 10/09/2024 - 13:58