NWU’s Prof Serena Lucrezi and her team scuba dive into research
By Oldrin Masowa
Although the words ‘charisma’ and ‘sharks’ are not often used in the same sentence, Prof Serena Lucrezi believes that the charisma of sharks can be the centre of attraction for shark tourism.
That is indeed the focus of project “Brand South Africa” she and her research team from the Faculty of Economic and Management Sciences at the North-West University (NWU) recently launched.