Professor advocates for ‘pracademics’ in bridging media and academia
By Gofaone Motsamai
When individuals blend professional media experience with academic work, they are “pracademics” who build bridges between the two spheres. This is according to Prof Gilbert Motsaathebe, research professor at the North-West University (NWU), who used the term during his recent inaugural lecture titled “Pracademics bridge the gap between media and academia”.