Study on symbolic product brand personality receives local and global acclaim

When it comes to research regarding marketing management, consumer behaviour and branding, the expert that comes to mind is the North-West University’s (NWU’s) Dr Re-An Müller.

As part of his doctoral degree, Re-An developed and validated a symbolic-product-brand-personality-trait (SPBP-trait) scale comprising of a four-factor structure.…

PhD study formulates new model for service delivery training

With service delivery in our municipalities continuing to be a hot topic, the study of Mhlonipheni Kunene was not only particularly relevant, but also saw him obtain a PhD in public management and governance during the Autumn Graduation Ceremonies of the North-West University’s (NWU’s) campus in Vanderbijlpark.

Doctoral study investigates South Africa’s digital retail environment

When it comes to South African consumers’ inclination towards fashion e-stores, a recent research study reveals that triple-perspectives play an important influencing role. The triple-perspectives refer to utilitarian, hedonic and intellectual value propositions.

This was just one of the findings from the doctoral thesis of Nobukhosi Dlodlo…

Unique study focuses on the purchase behaviour female Generation Y students

The Autumn Graduation Ceremony of the North-West University’s (NWU) campus in Vanderbijlpark saw Riané Cherylise Dalziel proudly take to the stage to receive the degree Doctor of Philosophy in marketing management.

Riané – who was born and bred in Vereeniging – investigated the factors that influence South African female Generation Y…

Enterprise Risk Management model to aid all industries country-wide

During the recent Autumn Graduation Ceremony of the North-West University’s (NWU’s) campus in Vanderbijlpark the degree Doctor of Philosophy in risk management was conferred upon Hermie le Roux.

In the appreciation of her study Hermie was lauded by examiners for the development of an Enterprise Risk Management (ERM) model and assessment…

NWU academic to present a paper at international law conference

Prof Melvin Mbao, academic and dean of the Faculty of Law on the North-West University’s (NWU’s) campus in Mahikeng  will be attending the 6th International Conference on Law, Regulations and Public Policy in Singapore from 5 to 6 June 2017.

He will also present a paper on “The Changing Face of South Africa's Constitutional…

NWU researchers benefit from Qualitative Analysis Research Forum

Researchers within the new research focus area of the North-West University (NWU), TELIT-SA, is hard at work to not only vest the entity but also to expand its reach and impact. Its latest endeavor entails an intercampus and inter-research support forum.

Recently, TELIT-SA hosted the 2nd Qualitative Analysis Research Support Forum at the…

Danish expert sheds light on boredom in the classroom

“The optimism that most children are born with – the joy of learning, playing and simply living when they are small – gradually diminishes for many learners. This happens if they sense that, no matter how much they try to do well in school, they can’t succeed.” These are the words of Prof Hans Henrik Knoop, extraordinary professor at the…

NWU’s campus in Mahikeng records a surge in doctoral degrees

The North-West University’s (NWU’s) Campus in Mahikeng recorded a surge in doctoral degree graduates during its recent autumn graduation ceremony. Thirty-nine doctoral degrees out of a total of 2 233 degrees across all faculties were conferred, with 11 of these being university staff members.

In addition, the campus also conferred…

NWU produces first Indigenous Knowledge Systems graduates in Africa

The North-West University’s (NWU’s) campus in Mahikeng produced its first group of graduates who graduated with a Bachelor in Indigenous Knowledge Systems (BIKS) degree during the recent autumn graduation ceremony. This group is also the first BIKS graduates in Africa.

The significance of this graduation was marked by the presence…