The North-West University (NWU) is enormously proud of one of its extraordinary professors, Sam Fullerton, who recently received his 16th best paper award for his research at a top-rated marketing conference.
His most recent award was for the best paper in the Sports Marketing track at the Association of Marketing Theory & Practice conference. The paper, titled “Revisiting the Beneficiaries of the SCOTUS Ruling Striking Down PASPA”, was on an extension of earlier research he had conducted that looked at the potential benefits and beneficiaries of the US Supreme Court’s ruling that struck down a law that prohibited betting on sports outcomes in 45 of the 50 US states.
Both the earlier study and the extension relied on secondary data and interviews with several sports marketing professionals. Fourteen potential beneficiaries and 201 benefits were identified. The results from the two studies were combined in an article that was published in The Journal of Gambling Business and Economics (2020).
Professor Fullerton has received the award for the top paper at a conference on two occasions and for the top paper in a conference track 11 times. His other three awards were for journal articles, including for his often-cited article, “The Four Domains of Sports Marketing: A Conceptual Taxonomy.” That article was named one of the 20 best articles in the history of the Sport Marketing Quarterly, and he also based Chapter 2 of the 4th edition of his Sports Marketing textbook on it. The book was completed in April of this year and will be available from Chicago Business Press to universities and students for the upcoming semester. This book is widely prescribed in the USA, and also in other countries like South Africa and New Zealand, and Prof Fullerton’s name is very well known in sports marketing circles.
Prof Fullerton holds a BBA, a Master of Science and a PhD, all from the Michigan State University in the USA. He is currently an emeritus professor of Marketing and specialises in Sports Marketing in the Executive MBA Programme at the Eastern Michigan University, and serves as the president of the Sports Research Institute in the USA. He is also an extraordinary professor with the NWU, where he serves as the international moderator and quality guardian of the MBA’s Marketing Management module – a task that has been entrusted to him since 2009. We are proud of his achievements and believe that his connectedness to the NWU Business School will strengthen ties with industry and other academic and research institutions.
