The conference, which took place in Southeast Asia on the island of Langkawi, saw delegates from countries such as South Africa, Indonesia, Malaysia, Poland, India, Pakistan and Hungary in attendance.
According to Prof Danie Meyer from the School of Economic Sciences in Vanderbijlpark and one of the conference organisers, the conference aimed to foster closer collaboration between the NWU and the UniKL. It aimed to further expand international networking opportunities in Asia and Malaysia and to share research ideas and best practices.
The conference programme focused on research fields such as human relations, logistics, economics, tourism, governance, finance, entrepreneurship and marketing. Several research papers were delivered and various topics covered. These included the impact of tourism on the Malaysian economy, core motivation as a success factor for rural entrepreneurship in Western India, the credibility of South Africa’s generation Y students’ perceived value of online consumer reviews, and the use of cloud computing in SMEs in Saudi Arabia. In total, more than 50 papers were presented.
According to Prof Meyer the success of the conference has paved the way for the signing of a formal Memorandum of Understanding with the UniKL. This will see greater research collaboration as well as staff and student mobility between the universities.
NWU delegation from left to right: Dr Thys Swanepoel, Carmen Joel (UJ), Prof Danielle Nel (UJ), Dr Natanya Meyer, Prof Danie Meyer, Dr Luzaan Hamilton, Prof Robert Magda, Dr Heleneze Lues, Prof Sebastian Kot, Prof Beata Ślusarczyk and Dr Marko van Deventer. In front is Jacques de Jongh.
