I consider myself to be an expert in the field of Consumer Behaviour. I have obtained my B.Com Degree in Chartered Marketing; B.Com (Hons) in Marketing Management and Entrepreneurship; M.Com in Marketing Management (Focussed on Consumer Behaviour); and my Ph.D in Marketing Management. In addition to my academic qualifications, I have extensive experience in the corporate sector at the management level. I was the National Marketing and Sales Manager for a prestigious fashion house in South Africa prior to commencing my Doctoral studies.

Prof Daleen van der Merwe completed both a master’s and a PhD in Food Science from the University of the Free State while working as a researcher at the Agricultural Research Council – Grain Crops Institute. She has been the programme leader of the master’s and PhD in Consumer Sciences since 2008. Her research focuses on consumer information sources and information acquisition, mainly supporting informed, healthy decisions. Her current work has a strong interest in consumers from a health perspective.