Prof Daleen van der Merwe completed both a master’s and a PhD in Food Science from the University of the Free State while working as a researcher at the Agricultural Research Council – Grain Crops Institute. She has been the programme leader of the master’s and PhD in Consumer Sciences since 2008. Her research focuses on consumer information sources and information acquisition, mainly supporting informed, healthy decisions. Her current work has a strong interest in consumers from a health perspective. She strongly focuses on food labels as information sources towards healthy food decisions. However, her interest includes other health-related information sources, contexts and products concerning preventative healthy consumer behaviours. She conducts her research within the Africa Unit for Transdisciplinary Health Research.