I am one of the first African researchers to explore Nation Branding (NB) in tourism. Nation branding [also referred to as place branding] is a niche multi-disciplinary field of study within conventional marketing management. It involves the evaluation and management, thereafter of the image, perception and positioning [awareness and reputation] of a country/place in the minds of multiple stakeholders, including tourists.

Dr Lisebo Tseane-Gumbi completed her PhD in Geography at the University of South Africa (UNISA), her thesis focused on social responsibility of the tourism businesses in South Africa. She completed her M-Tech in Tourism Management at Cape Penninsula University of Technology (CPUT). She also obtained both her Tourism Management B-Tech and Diploma in Tourism Management at CPUT. She is currently employed as a senior lecturer at North West University (NWU), Mahikeng Campus, responsible for post graduates and undergraduates studies.