How podcasts are powering indigenous language revival
Mainstream radio combined with social media can do more to preserve South African indigenous languages than either can on their own
A recent study by North-West University (NWU) master’s graduate Gofaone Motsamai explores how Motsweding FM radio is using Facebook to promote Setswana through podcasts and live streams.
“Motsweding FM is not just broadcasting, it’s preserving,” says Gofaone. “Through Facebook, the station connects Setswana speakers across borders, offering accessible and engaging content that supports linguistic and cultural continuity.”