Study reveals power of Setswana in strengthening brand connection
By Gofaone Motsamai
A study by North-West University (NWU) PhD student Olanrewaju Ogundeyi has provided insightful findings on the use of indigenous languages in radio advertising, highlighting the significant impact of Setswana on brand engagement.
The study examines how MTN subscribers in Mahikeng perceive Setswana-language commercials, revealing how local language marketing resonates deeply within communities in South Africa.