Smarketing: Putting your money where your nose is

Marketers and retailers are finding increasingly ingenious ways to lure prospective buyers to their products. And, according to Dr Roland Goldberg, a senior lecturer in marketing at the North-West University (NWU), your wallet is more closely connected to your nose than you might think.

One of his fields of expertise is retail…

TRADE takes international collaboration to the next level

The TRADE research focus area at the North-West University (NWU) hosted an online world tour to take international collaboration to the next level in the time of Covid-19.

Prof Danie Meyer, a development economist and director of TRADE, says the event, which took place on 2 October, was organised with the aim to ensure that “we at the…

NWU Business School Think Tank on local government

The Business School of the North-West University (NWU) held its fourth digital Think Tank on the state of local government in South Africa, with the focus on the section 139 interventions in local government.

Four presenters were invited to participate and a lively discussion took place afterwards. Mr Ben Bole, a PhD student at the…

Policy priorities lie with urgent economic reforms

South Africa’s basic policy priorities now lie with urgently implementing overdue economic reforms and ensuring security of electricity supply to boost investor confidence, says NWU Business School economist, Prof Raymond Parsons.

“The decision by the Monetary Policy Committee (MPC) to leave the repo rate unchanged in the present…

South African economy in ICU: How do we get out of it?

The South African economy is in dire need of resuscitation. A development economist from the North-West University (NWU) says that not since World War II have the local and global economies been affected in such a devastating way as by the impact of Covid-19.

According to Prof Danie Meyer, director of the TRADE research focus area…

TRADE hosts economic development master-class event

Informal sector can play bigger role in job creation

The TRADE research focus area at the North-West University (NWU) hosted a successful online master-class event on 4 September.

The event was open to the public and focused on economic development. It was well attended by members of TRADE,…

TRADE assesses the financial health of metropolitan municipalities

Most of the assessed group of metropolitan municipalities in South Africa are not financially healthy, with only three of eight of these metros being profitable, even though there has been a general improvement in their revenue and expenditure ratios.

This is the conclusion of Prof Danie Meyer, a development economist and director of…

NWU think tank explores solutions to socio-economic problems

What should South Africa be doing to tackle its long-standing socio-economic problems and build a more resilient future? This was the theme of a virtual think tank via Zoom that was convened by the North-West University (NWU) Business School on 20 August.

With the further easing of the lockdown regulations to Level 2 and business…

Covid-19, business and global economy: possible solutions

While there is no way to tell exactly what the economic damage from the global Covid-19 pandemic will be, there is widespread agreement among economists that it will have severe negative impacts on the global economy.

Economics professor from the North-West University’s (NWU’s) Business School, Prof Ravinder Rena, was recently the…

SA’s lockdown exit strategy to level 2 is good news for the country

The widely expected and welcome decision announced by President Cyril Ramaphosa to move South Africa’s lockdown down to Level 2 is good news for the country, says NWU Business School economist Prof Raymond Parsons.

According to him, the prolonged lockdown since March has had a devastating economic impact on incomes and livelihoods.…