In 2010, Gordon Matthew attained a BA-degree in Computational Linguistics at the North-West University’s (NWU’s) Potchefstroom Campus. In 2013, he attainted a MA-degree in Language and Literary Studies at the NWU’s Vanderbijlpark Campus, the thesis topic focusing on the development of a Dutch Named Entity Recogniser. Gordon is also part of the UPSET Research area and is part of a sub-area that focuses on Audio-Visual translation and Eye Tracking. Gordon is currently busy doing his PhD on different ways to determine and measure cognitive load while a person reads subtitles.