By Keaoleboga Motshabi and Phenyo Mokgothu

Renowned radio broadcaster and cultural advocate Lucky Tlale, widely known as Hala Hala LTK, recently visited the School of Communication at the North-West University’s (NWU’s) Mahikeng Campus to share insights with undergraduate broadcasting students.

With a career spanning over 17 years, LTK has established himself as a versatile media professional, excelling as a radio host, master of ceremonies, DJ, podcaster and public speaker. He is also a strong advocate for the promotion of the Setswana language and culture in the digital era.

His journey began as a music library filing clerk before he transitioned into radio presenting. He later became the station manager at Mahikeng Community Radio and subsequently hosted an afternoon drive show on Motsweding FM. Beyond broadcasting, he is set to release a music album and is publishing his debut Setswana novel, Malepa a Botshelo.

During his session with the students, LTK provided an overview of the history and core principles of radio broadcasting. He emphasised that while most people recognise radio’s three primary functions – informing, entertaining and educating – there is a fourth, often overlooked function: persuasion. He explained that broadcasters must be able to persuade listeners, particularly when it comes to advertising.

“Everyone can speak and be talkative, but not everyone can be on radio,” he said. He encouraged students to develop their unique voices and stand out in the industry.

His visit was well received, providing students with valuable industry knowledge and inspiration as they prepare for careers in broadcasting.

From left are Relebogile Sekati, Keabetswe Gopane, LTK, Thabang Ramabodu and Theo Ngake.