By Samukelo Ntuli
On 12 October 2026, the office of the deputy vice-chancellor for student life, transformation, people and culture hosted the inaugural Student Content Creators’ Seminar at the Mahikeng Campus of the North-West University (NWU).
The seminar marked a step towards establishing a university-wide student content creators programme aimed at creating opportunities for student creators across the three campuses of the NWU to develop their skills, share knowledge and explore the content creation industry.
The event featured a panel of student speakers who shared their content creation journeys, experiences and insights into building their presence in the industry, providing attendees with practical perspectives on navigating the evolving digital landscape.
The initiative forms part of the deputy vice-chancellor’s ongoing efforts to strengthen the Student Life portfolio by creating meaningful opportunities for student development, participation and engagement. It seeks to bring together students involved in the arts – including television, radio, social media and other forms of content creation – to promote skills development, networking and knowledge-sharing.
The seminar explored key challenges and opportunities in the content creation industry, with discussions focusing on developing a creative identity, navigating the business side of content creation and balancing academic responsibilities with creative pursuits.
The programme featured prominent student content creators from the Mahikeng Campus, including Ayanda Nkabinde, Michelle Kale, Charles Seretlo and Kagiso Somngesi, who shared their experiences and insights with fellow students. The keynote address was delivered by Koketso Dikobe, a journalist, content creator and media personality, who emphasised the importance of consistency and continuous improvement in content creation. “Consistency is important because content creation is a journey. You need to keep creating, learning and improving your work rather than expecting results overnight,” said Koketso.
The seminar also explored the business of content creation, highlighting how students can use their creative skills to pursue entrepreneurial ventures while balancing their academic responsibilities.
This programme is intended to expand beyond seminars, with further activities planned to help students develop their skills and explore opportunities in the creative industry. Plans outlined before the event included additional seminars across all the campuses of the university and a content creator summit in 2027. Through the initiative, the NWU seeks to create opportunities for students to develop their creative interests into potential entrepreneurial ventures while learning from peers who have already begun navigating the industry.
