The research unit Tourism Research in Economics, Environs and Society (TREES) at the North-West University (NWU) has established itself as a leading research unit focusing on sustainable tourism.
TREES distinguishes itself by conducting innovative research on the economic, environmental and social impacts of tourism, and in promoting evidence-based strategies to enhance the sector's growth. The unit plays a crucial role in promoting tourism in South Africa by analysing market trends, developing sustainable tourism models, and engaging with policymakers and stakeholders.
Why does this matter?
Tourism either affects you or you affect the industry – it is a balancing act between economic benefits, environmental protection and community well-being. By showcasing our tourism gems in a responsible manner, we preserve them for the future. For South Africa, the tourism sector leads to economic growth, infrastructure development, job opportunities, environmental conservation and more. On the other hand, the people living in tourism hubs benefit indirectly from these developments and improvements.
“It is our duty as South Africans to take care of tourists, to offer a sustainable tourism product and, if possible, to be tourists ourselves. Tourism matters to everyone, whether you are directly involved or not. Now is the time for tourists to experience what South Africa and Africa have to offer,” says Prof Elmarie Slabbert, director of TREES.
Nature-based tourism: The heart of South Africa’s tourism industry
South Africa's natural beauty is a key driver of its tourism industry, attracting visitors from around the world and TREES is leading the way in ensuring that this sector is sustainable. Researchers at TREES are working to protect our natural tourism gems, ensuring that they remain a source of economic and environmental benefits for generations to come.
Nature-based tourism, a cornerstone of South Africa’s tourism industry, is a sector that includes wildlife, adventure, eco- and geotourism. Prof Peet van der Merwe, a key researcher at TREES, focuses on addressing the balance between tourism and environmental protection. His current research looks at issues such as overcrowding in national parks and the socio-economic impacts of wildlife tourism, particularly hunting.
"Tourism plays a crucial role in the economy, but it is equally important to ensure that tourism is managed sustainably," he says. His research aims to develop models that promote sustainable tourism practices, ensuring that South Africa’s natural wonders are preserved for future visitors.
Dr Madeline Huyser and her team are also exploring how conservation technology, such as drones and apps, can be used to protect the environment and enhance the visitor experience.
"These tools have the potential to not only protect our wildlife but also educate tourists about the importance of conservation," says Dr Huyser. Her research highlights the role of technology in shaping the future of nature-based tourism, offering solutions to some of the sector’s most pressing challenges.
