A recent study by Phenyo Mokgothu, a master's graduate and communication practitioner with the North-West University (NWU), has shown that digital community newspapers can indeed preserve language and culture, even in the shifting landscape of online media.
"Every issue is published in an indigenous language, it’s not just about news; it’s about preserving local indigenous language," says Mokgothu, who led a study examining the role of digital community newspapers in safeguarding indigenous languages and cultural heritage in South Africa.
Mokgothu’s research, titled “The role of digital community newspapers in indigenous languages and culture preservation: The case of Seipone Madireng”, found that digital community newspapers do more than report local stories; they serve as cultural anchors for their readers. "We wanted to understand how users see the role of this platform. They told us it reflects their daily experiences and traditions in a way that national outlets do not," Mokgothu says.
The study also revealed that community newspapers promote cultural preservation through active community engagement, bilingual advertising and educational initiatives. "Publishing advertisements in both English and the indigenous language bridges cultural gaps and ensures inclusivity," Mokgothu adds. The research highlighted that this approach not only strengthens community bonds but also promotes pride in linguistic heritage.
Investing in digital literacy could boost newspapers’ sustainability
However, Mokgothu’s findings also pointed to significant challenges faced by community newspapers, including limited financial support, weak digital infrastructure and minimal visibility in mainstream media. Accessibility issues and the imbalance between cultural preservation and technological adaptation were also noted. Despite these barriers, Mokgothu remains optimistic. "There is a clear link between digital access and cultural survival. Community media must be part of future language strategies," he says.
To overcome these obstacles, the study recommends investing in digital literacy programmes to equip indigenous communities with the necessary digital skills, enhancing community engagement through regular feedback, and collaborating with government bodies, cultural organisations and educational institutions for financial sustainability. According to Mokgothu, such collaborations could provide critical funding and resources to support digital community newspapers that protect indigenous languages.
The findings suggest that sustaining indigenous languages in the digital age demands more than community effort; it requires broader investment and strategic support.
More about Phenyo Mokgothu
Phenyo Mokgothu is a chartered public relations practitioner (CPRP) member of PRISA and a corporate communications practitioner at the North-West University (NWU). He has more than ten years of experience in the field of marketing and communication. He holds a Bachelor of Science degree, a Bachelor of Arts degree in Corporate Communication. An Honours degree in Media and Journalism, a master’s degree in communication and currently pursuing a PhD in Communication.
Phenyo Mokgothu
