Paving the way for women entrepreneurs

Marelize Santana -- Fri, 08/31/2018 - 09:32

Paving the way for women entrepreneurs

Opportunity should be without bias. There is a dearth of female entrepreneurs in the country and the North-West University (NWU) is addressing this problem through the Enterprising Women Programme (EWP).

There are many pitfalls and roadblocks facing women who want to start their own business and a level playing field is an imperative where small business owners are concerned.

This year, more than 30 women are paving the way to a more prosperous future by participating in the EWP.

During the course of the programme, participants receive training and guidance in the following areas: idea generation, concept development, business model generation, business registration and organisational compliance, market research, pricing, brand development, marketing, supply chain, financing and business strategy.

Apart from the different learning areas, participants are also individually mentored by seasoned entrepreneurs and subject experts.

According to Johan Landsberg, manager of the Business and Management Sciences’ Enterprise and Development Centre, the programme focuses on female entrepreneurs from the surrounding community in Vanderbijlpark who are in the early phases of starting a business. The programme runs over eight months and classes are held every second week.

The programme has been a resounding success with numerous female entrepreneurs now equipped with the tools to better their futures.