The North-West University’s (NWU’s) Vanderbijlpark Campus was abuzz with excitement as it recently hosted the 12th annual NWU Mini-Cricket Festival at the NWU Cricket Clubhouse. With over 560 enthusiastic children aged six to nine from more than 17 schools participating, the event once again proved to be one of the most anticipated youth sports occasions in the region.
The September festival, a hallmark of the School of Management Sciences at the NWU, has become synonymous with the joyful energy of young cricketers and the spirited support of their families and coaches. More than just a sports event, the festival continues the proud tradition of the NWU of promoting youth development and community engagement through the unifying power of sport.
Organised by Dr Anita Lennox, Jackie Bonnema and Dr Fanie Roos from the Sports Business Management subject group, alongside faculty liaison officer Dr Jani van der Vyver, the festival embodied a celebration of unity, education and empowerment.
This year’s festival elevated the experience further with the introduction of interactive zones and family-friendly entertainment, creating a vibrant, fun-filled atmosphere for all attendees. While cricket remained at the heart of the festival, the event also stood out as a vital community engagement initiative – reflecting the ongoing commitment of the NWU to values such as participation, inclusivity and transformation.
Dr Lennox, one of the lead organisers of the festival, highlighted the broader impact of the event. “The festival brings families together, strengthens ties between local schools and gives young children the opportunity to engage in positive, healthy activities. The School of Management Sciences is proud to play a leading role in creating these meaningful connections.”
Behind the scenes, students from the Sports Business Management programme played an instrumental role in the planning and execution of the festival. Their involvement in managing logistics, coordinating sponsorships and promoting the event provided them with invaluable hands-on experience and practical skills that complement their academic learning.
The festival was made possible through the support of generous sponsors. Spur provided meals for all coaches and players, keeping everyone well-nourished throughout the day, while Hydro Blend Water ensured participants stayed refreshed. Their contributions underscore a shared dedication to uplifting and empowering young people through sport.
As the cricket bats were packed away and the last cheers faded, the success of the 2025 Mini-Cricket Festival set the stage for even bigger and better events in the future. It reaffirmed the dedication of the NWU to building inclusive, community-centred platforms where young people can thrive both on and off the field.
