Dr Lisebo Tseane-Gumbi completed her PhD in Geography at the University of South Africa (UNISA), her thesis focused on social responsibility of the tourism businesses in South Africa. She completed her M-Tech in Tourism Management at Cape Penninsula University of Technology (CPUT). She also obtained both her Tourism Management B-Tech and Diploma in Tourism Management at CPUT. She is currently employed as a senior lecturer at North West University (NWU), Mafikeng Campus, responsible for post graduates and undergraduates studies. In addition, she is a coordinator of the North West School of Tourism Management Tourism Society and represents the school at the Faculty’s Community Engagement Committee. She is a co-author of a tourism development text book and has published nine accredited academics articles. Her research interests are: social responsibility (Tourism stakeholders), tourist marketing, tourism development, events tourism, and sports tourism and service quality. Moreover, she participates in external research projects commissioned by various tourism government agencies. Dr Tseane-Gumbi is further actively involved in several tourism industry committees; she represents the school at the National Tourism Career Expo Steering Committee and North West Women in Tourism. Prior to working at NWU, she worked as a senior lecturer at Walter Sisulu University (WSU). Besides her teaching load, she was a project leader of students’ educational tours and students’ business plan exhibitions. In 2004 until 2010, she was employed by CPUT as a lecturer, specialising in tourism development, marketing and management. She later joined the City Of Cape Town, as an assistant professional officer (APO), within the Tourism Product Development Unit, while continuing lecturing at CPUT on a part time base. Her main deliverables at the city were the establishments and support of tourism products within the City.