Annchen Mielmann obtained her grades, B.Sc. Agric. Food Sciences (2004), M.Sc. Agric. Food Sciences (2006) and Ph.D. Food Sciences (2014) from the University of the Free State (Bloemfontein campus). From 2008 she is a Lecturer in Food at the School of Physiology, Nutrition and Consumer Sciences at the North-West University Potchefstroom campus. In 2016 she is promoted to Senior Lecturer and currently she is the Subject Chair of Consumer Sciences. She is a member of the South African Association of Family Ecology and Consumer Sciences (SAAFECS) and The South African Association for Food Science and Technology (SAAFoST). Her research falls under the research focus, enhancing consumer interests and well-being in South Africa (CON-WELL) and the research project, Consumer Health Resources (COHERE). The aim of this project is to assist consumers to effectively and optimally use their resources in the context of consumer health to enhance their interests and well-being. Her research is focusing on the link between food, sensory research and consumer behaviour to provide a composite mosaic of scientists’ current understanding of sensory qualities and the global consumers’ food choice.