Tafadzwa Matiza

BELINDA BANTHAM — Mon, 31 Oct 2022 11:49:49 +0000

Tafadzwa Matiza BELINDA BANTHAM Mon, 10/31/2022 - 13:49

Economics

Tourism

Senior Lecturer

Tafadzwa

Matiza

Other experts from

Faculty of Economic and Management Sciences

I am one of the first African researchers to explore Nation Branding (NB) in tourism. Nation branding [also referred to as place branding] is a niche multi-disciplinary field of study within conventional marketing management. It involves the evaluation and management, thereafter of the image, perception and positioning [awareness and reputation] of a country/place in the minds of multiple stakeholders, including tourists. To date, my research has contributed to niche areas of tourism, including how macro dimensions - such as perceptions of how a country is governed, the culture and heritage of a country, its competitive advantages, immigration regime and inherent perceptions of a country’s citizens – influence the travel behaviour of tourists [their preferences and travel intentions]. Moreover, my research focus on the COVID-19 pandemic as a contemporary dimension influencing travel behaviour has provided academics and tourism practitioners with critical insights into how crisis-induced perceived risk factors such as physical, psychological, social and financial risk have affected the psyche of tourists and constrain tourism demand. My completed research spans two inter-linked themes in tourism Nation Branding and its subsequent influence on tourists’ travel behaviour. Since 2017, I have completed three research projects and authored and co-authored over 20 published articles in local (25%) and international journals (75%).

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Tourism

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ORCHID: https: //orcid.org/0000-0003-4084-8906

Research Gate: https://www.researchgate.net/profile/Tafadzwa-Matiza

Web of Science: https://publons.com/researcher/AAZ-7333-2020/

Physical Address

NWU, Potchefstroom Campus, Building E3, 228

Telephone Number

+27(0)18 285 2331

Cellphone Number

079 804 0687

E-mail

tafadzwa.matiza@nwu.ac.za

Tafadzwa Matiza

Lisebo Tseane-Gumbi

BELINDA BANTHAM — Tue, 18 Sep 2018 10:44:58 +0000

Lisebo Tseane-Gumbi BELINDA BANTHAM Tue, 09/18/2018 - 12:44

Tourism

Senior Lecturer

Lisebo

Tseane-Gumbi

Other experts from

Faculty of Economic and Management Sciences

Dr Lisebo Tseane-Gumbi completed her PhD in Geography at the University of South Africa (UNISA), her thesis focused on social responsibility of the tourism businesses in South Africa. She completed her M-Tech in Tourism Management at Cape Penninsula University of Technology (CPUT). She also obtained both her Tourism Management B-Tech and Diploma in Tourism Management at CPUT. She is currently employed as a senior lecturer at North West University (NWU), Mahikeng Campus, responsible for post graduates and undergraduates studies. In addition, she is a coordinator of the North West School of Tourism Management Tourism Society and represents the school at the Faculty’s Community Engagement Committee. She is a co-author of a tourism development text book and has published nine accredited academics articles. Her research interests are: social responsibility (Tourism stakeholders), tourist marketing, tourism development, events tourism, and sports tourism and service quality. Moreover, she participates in external research projects commissioned by various tourism government agencies. Dr Tseane-Gumbi is further actively involved in several tourism industry committees; she represents the school at the National Tourism Career Expo Steering Committee and North West Women in Tourism. Prior to working at NWU, she worked as a senior lecturer at Walter Sisulu University (WSU). Besides her teaching load, she was a project leader of students’ educational tours and students’ business plan exhibitions. In 2004 until 2010, she was employed by CPUT as a lecturer, specialising in tourism development, marketing and management. She later joined the City Of Cape Town, as an assistant professional officer (APO), within the Tourism Product Development Unit, while continuing lecturing at CPUT on a part time base. Her main deliverables at the city were the establishments and support of tourism products within the City.

Physical Address

Mahikeng Campus, Base Building (A2) J Block, G136

Telephone Number

018 3892844

Cellphone Number

0723469651

E-mail

lisebo.tseanegumbi@nwu.ac.za

Dr Lisebo Tseane-Gumbi