Two pronged approach for national eye-tracking conference

Annette Willemse -- Tue, 10/06/2015 - 11:24

Two pronged approach for national eye-tracking conference

The 2015 rendition of the Eye-Tracking South Africa (ETSA) Conference will take place on the Vaal Triangle Campus of the North-West University, from 7-9 October 2015.

This year sees the conference taking on a two pronged approach, with an ETSA Open Day followed by an Academic Symposium.

ETSA Open Day

The aim of the ETSA 2015 Open Day is to create a greater awareness of eye-tracking amongst the general public, industry and academics alike, and will offer workshops and exhibitions on the following topics:

Introduction to eye-tracking Department of Computer Science and Informatics, University of the Free State
Eye-tracking research Prof Kenneth Holmqvist, Lund University in Sweden
Noldus Noldus Information Technology, the Netherlands
Marketing Prompt Research Insights, eye-tracking research company (South Africa)
Usability UPSET Research Focus Area, North-West University
Educational design Academic Development and Support, North-West University
Eye-tracking and EEG UPSET Research Focus Area, North-West University

* UNISA in collaboration with Prompt Research Insights will also host a User Experience exhibition.

The ETSA 2015 Open Day is open to everyone, and attendance is free. 

ETSA Academic Seminar

The aim of the ETSA Academic Seminar is to generate academic discourse on cutting edge eye-tracking technology and applications thereof. Themes for the seminar include, but are not limited to:

Evaluating mathematical divisibility rules using eye-tracking Pieter Potgieter, University of the Free State
Students' learning experiences of a serious food service management game: eye-tracking and EEG Seugnet Blignaut, Gordan Matthew and Chrsita Botha-Ravyse, North-West University
Translating metaphor in two directions - a process oriented study Yifang Wang, Durham University (England)
Using eye-tracking to reveal and guide reading strategies to the first year CSI students at the University of the Free State L.T Thite and P.J Blignaut, University of the Free State
South African students and subtitle reading: what have we learnt from eye-tracking? Esté Hefer-Jordaan, North-West University
Using eye-tracking to assess the effect of cartographer expertise and map design on the speed, approach and correctness of map integration Daniël HOffman, University of the Free State
Using eye-tracking to enhance clinical observations and interpretation in occupational therapy Jaun Geyer and Pieter Blignaut, University of the Free State
Eye-tracking in on-line reading skills development Minda Marshall, LectorSA
How can eye-tracking devices assist with identifying reading problems in first year students at a rural campus? Lea Koenig, University of the Free State
Visualisation tool for gauging reactions to advertisements by using eye-trackers and the Emotiv Epoc Gerrit Maas, Tanya Beelders and Robert Alfonsi, University of the Free State

Etsa executive committee

Members of the executive committee for ETSA 2015 are as follows:

  • Chairman: Pieter Blignaut (University of the Free State)
  • Conference programme chair: Tanya Beelders (University of the Free State)
  • Conference chair: Esté Hefer-Jordaan (North-West University)
  • Logistics and Marketing: Gordon Matthew (North-West University)
 
Dr Esté Hefer, Conference Chairperson