Senior Lecturer

I consider myself to be an expert in the field of Consumer Behaviour. I have obtained my B.Com Degree in Chartered Marketing; B.Com (Hons) in Marketing Management and Entrepreneurship; M.Com in Marketing Management (Focussed on Consumer Behaviour); and my Ph.D in Marketing Management. In addition to my academic qualifications, I have extensive experience in the corporate sector at the management level. I was the National Marketing and Sales Manager for a prestigious fashion house in South Africa prior to commencing my Doctoral studies.

I have lectured students at both second-year and third-year levels in Consumer Behaviour for approximately seven years. I supervised four Master’s studies; co-supervised one Master’s study; I am the co-promotor of a Ph.D study in marketing. I am in the process of supervising another three Master’s studies.

I have numerous publications in national and international journals focussed on Consumer Behaviour and have presented several conference papers at the national and international levels concerning new trends in the field of Consumer Behaviour. I have authored a chapter on Consumer Misbehaviour as well as Green Consumer Behaviour.

I have made several media appearances where I was interviewed on topics concerning consumer behaviour, for example, how consumer behaviour has changed due to the COVID-19 pandemic, scent marketing, as well as how changes in consumer behaviour has led to the demise of physical retail spaces and shopping centres around the world.

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School of Human Movement Sciences

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Relationships between ethnocentrism and lifestyle dimensions among a targeted consumer segment in Sandton https://journals.co.za/doi/abs/10.10520/EJC145812

Determining consumer ethnocentrism and lifestyle among Black Diamonds in Sandton http://repository.nwu.ac.za/handle/10394/7003

A lifestyle analysis of the Singletons consumer segment in South Africa https://journals.co.za/doi/abs/10.35683/jcm20094.106

The influence of scent marketing on consumers’ approach and avoidance behaviour in the high-end fashion industry https://www.richtmann.org/journal/index.php/mjss/article/view/12527

Investigating the place marketing levels of Business Improvement Districts in South Africa https://journals.co.za/doi/abs/10.35683/jcm19106.75

The influence of lifestyle dimensions on the perceived value and purchase intention of cellular devices in South Africa https://journals.co.za/doi/full/10.10520/ejc-irmr1_v18_n1_a8

Investigating the place marketing objectives and activities of Business Improvement Districts in South Africa https://journals.co.za/doi/abs/10.35683/jcm19018.40

A strategy for measuring place marketing performance of Business Improvement Districts in South Africa http://repository.nwu.ac.za/handle/10394/31451

To play or not to play: the use of gamification in the fashion retail industry https://www.researchgate.net/profile/Roland-Goldberg/publication/362155…

The influence of reference groups on the buying behaviour of Singletons https://www.researchgate.net/profile/Roland-Goldberg/publication/362155…

Investigating the role of scent marketing on consumer emotions in the high-end fashion industry https://scholar.google.com/citations?view_op=view_citation&hl=en&user=1…

The influence of reference groups on Millennials’ social commerce buying behaviour https://scholar.google.com/citations?view_op=view_citation&hl=en&user=1…

Physical Address

Building E3 – Room 254

Potchefstroom Campus

11 Hoffman Street

Potchefstroom

North-West University

2531

Telephone Number

018 285 2207

E-mail

Roland.Goldberg@nwu.ac.za

Roland Goldberg

Barry Gerber

BELINDA BANTHAM — Mon, 31 Oct 2022 14:01:13 +0000

Barry Gerber BELINDA BANTHAM Mon, 10/31/2022 - 16:01

Kinderkinetics

Senior Lecturer

Barry

Gerber

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I’m Mr. B.P. Gerber, a young, dynamic academic and researcher from the North-West University in South Africa. Currently I am a Senior Lecturer and Manager of the Clinic for Kinderkinetics at the North-West University’s Potchefstroom Campus.

I started my academic journey at the University of Pretoria (UP) in 2008 where I completed my undergraduate degree in Human Movement Science (BA. HMS) in 2010 where after I completed my Honors degree in Kinderkinetics (BA. Hons. Kinderkinetics) in 2011 at the North-West University (NWU) as well as my Masters degree (MA. Kinderkinetics) in 2014 and PhD (Human Movement Science) in 2018. My focus area is growth and maturation and motor development of children and adolescent. I work on a daily basis on a practical level with children aged 0-13 year, also training students on the development of children. Therefore my work environment, breaches the link between research and practical implementation. Publications currently: 7 peer-reviewed 3 national/ 4 international.

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Physical Activity Sport and Recreation (FASReK)

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Faculty of Health Sciences

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ORCHID - 0000-0002-8006-8552 Research Gate - https://www.researchgate.net/profile/Barry-Gerber

Google Scholar - https://scholar.google.com/citations?hl=nl&user=X_x5Wk4AAAAJ&view_op=li…

Physical Address

Potchefstroom Campus, Building K3, Ground floor, G13

Telephone Number

018 299 1773

Cellphone Number

0725819629

E-mail

Barry.gerber@nwu.ac.za

Barry Gerber

Clément N. Gambelli

BELINDA BANTHAM — Mon, 31 Oct 2022 13:55:13 +0000

Clément N. Gambelli BELINDA BANTHAM Mon, 10/31/2022 - 15:55

Sport Sciences

Senior Lecturer

Clément N.

Gambelli

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School of Human Movement Sciences

After obtaining my bachelors in Sport Science in Nice (France), specialising in physical conditioning and coaching, I had the opportunity to do my Honours degree in Pennsylvania (United States of America). Developing a keen interest for human movement science I started my research activities during my Master’s degree focusing on biomechanics and motor control of gait. I specifically analysed the gait of patients with Facioscapulohumeral dystrophy (FSHD). I pursued my interest in research by doing a PhD at the Laboratory of Physiology and Biomechanics of Locomotion in Belgium. My PhD Thesis entitled: “The effect of gravity on the motor control of landing” was financed by the European Space Agency (ESA) and Prodex (Belgian Scientific Politics) in order to perform experiments during parabolic flights aboard an A300 ZERO-G in Bordeaux (France). During my PhD, I learned basic mechanics and electronics to build a complex experimental set-up in collaboration with an engineer (Arsalis) and a technician. I also learn to use biomechanics equipment and to program for data analysis. The results of my PhD have been communicated under the form of three articles in highly-ranked journals and at several international and national conferences allowing me to express my writing and oral communication skills. Next to research, I have been investing time and effort in managing master theses of students and helping PhD students with their research. I have also been teaching human movement sciences for the past three years as a non-tenure track Professor at Université Côte d’Azur (Nice, France) and now as a newly appointed senior lecturer in Health Sciences at the NWU. I mainly teach exercise physiology, biomechanics and anatomy. I enjoy collaborating and working as a team and am currently co-supervising a Master student and working on multiple research projects with the Physical Activity, Sport and Recreation (PhASRec) research area at the NWU.

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Physical Activity Sport and Recreation (FASReK)

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Faculty of Health Sciences

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https://www.researchgate.net/profile/Clement-Gambelli https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=C.+N.+Gambelli+…

Physical Address

Potcheftsroom Campus

Telephone Number

0182991054

Cellphone Number

0661632474

E-mail

40808742@nwu.ac.za

Clément N. Gambelli

Ilse de Korte

BELINDA BANTHAM — Mon, 31 Oct 2022 13:06:57 +0000

Ilse de Korte BELINDA BANTHAM Mon, 10/31/2022 - 15:06

Senior Lecturer

Ilse

de Korte

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Dr Ilse de Korte is a senior lecturer in literature and head of the section Afrikaans and Dutch at Northwest University (Vanderbijlpark campus). Ilse started her career at the University of Cape Town and in 1999 she received the Stichting Studiefonds voor Zuid Afrikaanse Studenten Studiebeurs to conduct research for her MA-thesis at Leiden University. In 2000 she returned from the Netherlands to enrol for a PhD. Resuming contract teaching at the University of Cape Town between 2000 and 2004, she received the Nuffic-scholarship for research at the Radboudt University, Nijmegen, in the Netherlands in 2004. After completing her PhD, Ilse spent the next few years teaching at the Uniwersytet im. Adama Mickiewicza in Poland, the film school, AFDA, and UNISA. In 2011, she joined Oxford University Press as Development Editor in Higher Education.

After publishing the first Afrikaans translation of the classic text, the Kama Sutra, in 2013 (as Afrikamasutra), she won the UNISA Hiddingh Currie Award for Academic Excellence in 2014. In 2014 she returned to UCT where she completed a PGDip in Higher Education whilst lecturing at the Graduate School of Business and in the Faculty of Health Sciences. The year 2015 not only saw the birth of her son, but also the birth of her first Afrikaans chick-lit novel, Die Jaar toe Emma begin kook het. Early in 2016, Ilse was appointed as head of Afrikaans and Dutch at Rhodes University. Finally, in 2018, she took up a position as senior lecturer of Afrikaans literature at Northwest University, where her leadership abilities came to the fore again as head of the Vanderbijlpark campus section of Afrikaans and Dutch since 2019. She is a member of the Afrikaanse Letterkunde Vereeniging and Akademie vir Wetenskap en Kuns. Her area of expertise is popular romance in Afrikaans.

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https://orcid.org/0000-0002-9643-3390

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Physical Address

Vanderbijlpark campus

Office 212

Building VC-A13

Floor 2

Telephone Number

(016) 910-3472

Cellphone Number

0713708358

E-mail

ilse.dekorte@nwu.ac.za

Dr Ilse de Korte

Dr Janien Linde

BELINDA BANTHAM — Mon, 31 Oct 2022 13:01:16 +0000

Dr Janien Linde BELINDA BANTHAM Mon, 10/31/2022 - 15:01

Afrikaans

Senior Lecturer

Janien

Linde

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Dr. Janien Linde is a senior lecturer in Afrikaans and Dutch Literature at the Potchefstroom campus of the North-West University. She was appointed in January of 2015. She held a similar position at the University of Johannesburg during 2012 and 2013. She completed BA and BA Honours degrees Masters in Afrikaans and Dutch literature. She obtained a Master’s Degree (Cum Laude) in Afrikaans and Dutch Literature form the North-West University with a dissertation on cognitive narratology, friendship and eudaimonia in Die sneeuslaper (The snowsleeper) by Marlene van Niekerk. For this she received the Marius Jooste-medal for best MA-dissertation completed in the Subject Group Afrikaans and Dutch during 2014. Her PhD thesis (2018) in Linguistics and Literary Theory focussed on metamodernism, performativity and relationality in the oeuvre of Marlene van Niekerk. Her research interests include Afrikaans and Dutch poetry and prose, literary theory, comparative literature, post-postmodernism, posthumanism and postcritical reading strategies. In 2019 Linde spent 3 months in Antwerp, Belgium lecturing a Master-level course on Afrikaans literature. Linde has served on the review committee for the UJ Literary Prize, as well as on the executive committees of LASA (the Literary Association of South Africa) and of the ALV (the Afrikaans Literary Association) of which she is currently the secretary. She is actively involved in the Afrikaans literary community, presenting lectures at reading groups and book clubs, and reviewing academic papers and literary texts.

Her interest in narrative identity and performance springs from the research done for her PhD.

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https://orcid.org/0000-0003-2361-8957 https://www.researchgate.net/profile/Janien-Linde https://nwu.academia.edu/JanienLinde https://scholar.google.com/citations?user=UTWxTNUAAAAJ&hl=en

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Physical Address

Potchefstroom campus

E9, second floor, room 241

Telephone Number

018 299 1491

Cellphone Number

084 823 8589

E-mail

Janien.linde@nwu.ac.za

Dr. Janien Linde

Philip van der Merwe

BELINDA BANTHAM — Mon, 31 Oct 2022 12:29:20 +0000

Philip van der Merwe BELINDA BANTHAM Mon, 10/31/2022 - 14:29

Senior Lecturer

Philip

van der Merwe

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https://scholar.google.com/citations?user=9cKJehcAAAAJ&hl=en&oi=ao

Philip van der Merwe (PhD) is a senior lecturer at the North-West University in South Africa. He teaches German literature and German as a foreign language. His research interests include film studies, literary and film theory, and contemporary literature. He is the co-editor of A Critical Companion to Terry Gilliam (2022) and has published on the fiction of E.L. Doctorow and Hans-Ulrich Treichel. He is a member of the editorial boards of the journals Literator and Acta Germanica.

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Physical Address

Potchefstroom Campus, Building E9 Second floor, Office 206

Telephone Number

018-2991560

Cellphone Number

0832712453

E-mail

philip.vandermerwe@nwu.ac.za

Phillip van der Merwe

Tafadzwa Matiza

BELINDA BANTHAM — Mon, 31 Oct 2022 11:49:49 +0000

Tafadzwa Matiza BELINDA BANTHAM Mon, 10/31/2022 - 13:49

Economics

Tourism

Senior Lecturer

Tafadzwa

Matiza

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Tourism Research in Economic Environs and Society (TREES)

I am one of the first African researchers to explore Nation Branding (NB) in tourism. Nation branding [also referred to as place branding] is a niche multi-disciplinary field of study within conventional marketing management. It involves the evaluation and management, thereafter of the image, perception and positioning [awareness and reputation] of a country/place in the minds of multiple stakeholders, including tourists. To date, my research has contributed to niche areas of tourism, including how macro dimensions - such as perceptions of how a country is governed, the culture and heritage of a country, its competitive advantages, immigration regime and inherent perceptions of a country’s citizens – influence the travel behaviour of tourists [their preferences and travel intentions]. Moreover, my research focus on the COVID-19 pandemic as a contemporary dimension influencing travel behaviour has provided academics and tourism practitioners with critical insights into how crisis-induced perceived risk factors such as physical, psychological, social and financial risk have affected the psyche of tourists and constrain tourism demand. My completed research spans two inter-linked themes in tourism Nation Branding and its subsequent influence on tourists’ travel behaviour. Since 2017, I have completed three research projects and authored and co-authored over 20 published articles in local (25%) and international journals (75%).

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ORCHID: https: //orcid.org/0000-0003-4084-8906

Research Gate: https://www.researchgate.net/profile/Tafadzwa-Matiza

Web of Science: https://publons.com/researcher/AAZ-7333-2020/

Physical Address

NWU, Potchefstroom Campus, Building E3, 228

Telephone Number

+27(0)18 285 2331

Cellphone Number

079 804 0687

E-mail

tafadzwa.matiza@nwu.ac.za

Tafadzwa Matiza

Johannes Seema

BELINDA BANTHAM — Mon, 25 Jul 2022 12:38:48 +0000

Johannes Seema BELINDA BANTHAM Mon, 07/25/2022 - 14:38

Senior Lecturer

Johannes

Seema

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http://humanities.nwu.ac.za/languages

Ngaka Johannes Seema ke Morupedi e moholo Lefapheng la Sekolo sa Dipuo Yunivesithing ya Leboya Bophirima, khemphaseng ya Vanderbijlpark. O na le Lengolo la Bongaka leo a le amohetseng ho tswa Yunivesithing ya Johannesburg. Ka Lengolo leo la hao, bopaki ke hore o itshetlehile dingolweng tsa Maafrika, haholo dingolweng tsa Basotho e leng dingolwa tsa Sesotho. Dingolweng tsena tsa Sesotho, o thahaselletse haholo semelong sa dingolwa jwalo ka ha dingolwa e le seipone sa setjhaba. Thahasello e ntse e le teng ho Diqatjwa tsa Basotho, e leng Neanotaba.

O ile dikhonferenseng tsa barutehi, dikontinenteng tse fapaneng le dinaheng tse fapaneng. O badile dipampiri ka hara naha, kontinenteng ya Afrika mmoho le dinaheng tse mose ho mawatle. Ka ntle ho naheng ya Afrika Borwa, o etetse dinaheng tsa Afrika ho ya bala dipampiri dinaheng tse kang Botswana, Malawi le Namibia. Dinaheng tse mose, o badile dipampiri dinaheng tse kang: Honolulu, Hawaii; New Delhi, India; Czestochowa, Poland le Lisbon, Portugal.

O phatlaladitse diathekele dijenaleng tse hlwauweng ka mokgwa wa akereditheishene. Bophatlalatsi ba hae bo dijenaleng tse ka hara naha le mose. Mothating wa jwale, ke motataisi wa baithuti ba mangolo a Masetase le Bongaka. Ke mohlahlobi diyunivesithing tsa naheng baithuting ba etsang mangolo a Masetase le Bongaka. Ka nqa e nngwe, ke mohlahlobi wa diathekele tse ngoletsweng dijenale tse hlwauweng e le tsa akereditheishene. O thusa le baphatlalatsi ba dibuka ho ba balla dimanyusikeripote. O boetse o thusa matitjhere ka ho a tataisa bakeng sa ho manolla dingolwa, le ho a thusa ka Kerama ya Sesotho.

Ngaka Seema o na le tlhase ya bongodi. O phatlaladitse pokello ya dipale tse kgutshwanyane, e leng Bophelo ke Makelebetlwa. O boetse o phatlaladitse pokello ya dithothokiso eo lebitso la yona e leng Sephallane sa Maphalla. Haufinyane o tla be a phatlalatsa Nobele.

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Humanities

Physical Address

Vanderbijlpark Campus - Building A15 -Floor 1- Office number 106

Telephone Number

016 910-3492

Cellphone Number

0722510526

E-mail

Johannes.Seema@nwu.ac.za

Dr Johannes Seema

Cara Stacey

BELINDA BANTHAM — Tue, 01 Feb 2022 10:27:44 +0000

Cara Stacey BELINDA BANTHAM Tue, 02/01/2022 - 12:27

African music

Musical bows

Musical performance

Senior Lecturer

Cara

Stacey

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