Study to increase interest in entrepreneurship within the Generation Y cohort

Annette Willemse -- Mon, 04/25/2016 - 14:42

Study to increase interest in entrepreneurship within the Generation Y cohort

During the recent Autumn Graduation Ceremony of the Vaal Triangle Campus of the North-West University (NWU Vaal), the degree Doctor of Philosophy in Business Management was conferred upon Dr Luzaan Hamilton. 

In her thesis: “Generation Y female students’ inclination towards entrepreneurship: A comparative study between South Africa and the Netherlands”, Luzaan proposed and empirically tested a model of the various factors that influence female Generation Y students’ inclination towards entrepreneurship. The findings of her study revealed that while independence motives, intrinsic motives and personal motivational barriers have a significant influence on female Generation Y cohort members’ entrepreneurial interest, economic and financial barriers, positive attitudes, entry barriers and negative attitudes do not have a significant influence on entrepreneurial interest.

According to her research promotor, Prof Natasha de Klerk, the contribution of this study lies in providing guidelines to the formation of marketing strategies for different stakeholders, such as business incubators, higher education institutions and government, seeking to increase women’s interest in entrepreneurship. Moreover, the recommendations provided in this study will act as a valuable guideline for academics to tailor entrepreneurship programmes towards the female generation cohort in South Africa and the Netherlands effectively.

Who is Dr Luzaan Hamilton?

Born on 17 October 1984 in Vanderbijlpark, Luzaan Hamilton matriculated from the Afrikaanse Hoërskool in Sasolburg in 2002. In 2005 she completed a BCom in Business Management and Entrepreneurship with distinction, and an Honours BCom in 2007.

In 2010, she completed a MCom in Business Management. All three qualifications were from the North-West University’s Vaal Triangle Campus.  The title of her Masters dissertation was: “The influence of culture on students’ impulsive buying behaviour in the Vaal Triangle area.”

She has worked at the Flavius Mareka Further Education and Training College (FET) in Sasolburg as a lecturer during the period 2006 – 2010. In 2011, she was appointed as a lecturer at the NWU Vaal.