PhD study focuses on incubator services for small service organisations

Annette Willemse -- Fri, 10/16/2015 - 12:48

PhD study focuses on incubator services for small service organisations

The owners and managers of small organisations consider the business incubator services offered by several South African universities as playing a pivotal role in entrepreneurial success.

This is the core finding of Dr Rita Diedericks’ doctoral research, titled: “Incubator services that small service organisations require from a university business incubator.” During the October graduation ceremony the degree Doctor of Philosophy in Marketing Management was conferred upon Dr Diedericks – a lecturer in the Department of Business Management in the Faculty of Economic Sciences and Information Technology on the Vaal Triangle Campus of the North-West University (NWU Vaal).

Dr Rita Diedericks Prof Natasha de Klerk, promoter of the study Ms Elbie Steyn, Campus Registrar

More about Dr Diedericks

Rita Diedericks was born in Vereeniging in the Gauteng province. She completed a BCom in Entrepreneurship and Business Management in 2010 with distinction, and the following year a Hons BCom also with distinction.

In 2012, she completed an M Com in Marketing Management with the dissertation titled: “Students’ perceptions of service quality at two South African higher education institutions.” She was part of the Teaching and Research Assistant programme at the Vaal Triangle Campus and in 2013, she was appointed as a lecturer in the Department of Business Management.

In her doctoral research, Dr Diedericks set out to determine the essential incubator services that small service organisations in the Vaal Triangle region require from university business incubators. The findings of the study reveal that the owners/managers of small organisations consider the incubator services as being important to their organisations. The owners/managers considered networking and professional services as the most important incubator services, followed by management services, general business services, physical facilities, financial consulting services and university services.

Although the idea of university business incubators is relatively new in South Africa. As such, the contribution of this study lies in providing guidelines to the formation of policy objectives, marketing strategies and marketing procedures applicable to university business incubators’ practices. The promoter of the study was Prof Natasha de Klerk.

* Dr Diedericks is a proud alumna of the Vaal Triangle Campus of the North-West University.

Prof Linda du Plessis conferred the degree