NWU and Kaizer Chiefs aiming for the goal posts
Two years after signing a first-of-its-kind memorandum of cooperation the relationship between the North-West University (NWU) and the Kaizer Chiefs Football Club is still going from strength to strength.
Mr Herman Steyn, Mr Ederick Stander and Prof Linda du Plessis - all
from the NWU Vaal.
Mr Warren Magkgowe (middle),
was also part of the NWU Vaal delegation
A delegation of the Vaal Triangle Campus – lead by the acting rector, Prof Linda du Plessis, recently visited the Kaizer Chiefs Village for a meet-and-greet with the Executive Chairman of the Club, Mr Kaizer Motaung and other senior executive members. The aim of the meeting was to share information and new developments such as the progress made by the Club in establishing the Youth Academy infrastructure and the completion of the Kaizer Chiefs Innovation Hub on the Vaal Triangle Campus. The latter is set to become operational early in 2016.
According to Motaung the Club remains excited about its relationship with the University, taking into account the need for a more scientific and research driven approach in sports management.
Prof Linda du Plessis updated the Club’s Executive Management structure on the new institutional strategy – as approved by Council in November. She explained that one of the objectives of the new strategy is to continue to streamline the delivery of quality education and innovative research.
More about the NWU and Kaizer Chiefs Football Club cooperation
|A one-of-its-kind union: representatives of the NWU Vaal and Kaizer Chiefs Football Club during the official media launch in 2013|
In accordance to the signed memorandum of cooperation the University makes its expertise available to help develop young soccer players at the Club’s Youth Academy in Johannesburg. The Centre for Continuing Professional Development (CCPD) on the Vaal Triangle Campus serves as the point of contact between the Club and experts across the University. These expertise will be specifically utilised to develop young football players in totality and therefore do not only include playing skills. The NWU furthermore provides consultancy and advice on a wide variety of topics. These include finance, nutrition, psychological preparation for high performance sport and physical conditioning. In short: the players are being developed in both academic and professional fields in order to prepare them for life after their professional football careers.
The Kaizer Chiefs Innovation Hub
In addition to the marketing benefits of the association with a world-renowned brand like that of Kaizer Chiefs, the NWU will strengthen its third stream income revenue through the continued implementation of its expertise and the commercialisation of its research endevours. According to Mr Ederick Stander, Project Manager on the Vaal Triangle Campus, the Kaizer Chiefs Innovation Hub represents a first-of-its-kind collaboration within the South African higher education sphere.
The hub will allow staff and students, as well as supporters from the local community, the opportunity to experience the total Kaizer Chiefs brand experience. It will also serve as a research hub where graduate students and academics can conduct sport related research. Stander explains that the NWU 's association with Kaizer Chiefs Football Club have already given way to several research opportunities in disciplines such as sports management, sports science and sports psychology .“The partnership with Kaizer Chiefs is proof of the NWU's good reputation as a research institution with an excellent knowledge base and as an internationally recognized destination for sports development," he said.