Environmental attitudes, green purchase intentions and green purchase behavior the foci of doctoral study

Annette Willemse -- Mon, 05/11/2015 - 15:14

Environmental attitudes, green purchase intentions and green purchase behavior the foci of PhD study

“This study will provide important strategy guidelines for marketers seeking to reach this newly environmentally conscious market segment. Moreover, the findings of this study will be of immense value to national and international investors seeking to explore the newly created green market industry in South Africa.” This were some of the comments made by the moderators of Dr Costa Synodinos’s doctoral thesis: "Antecedents of green purchase behavior amongst Black Generation Y students". A PhD degree was conferred upon Dr Synodinos during the recent Autumn Graduation Ceremony of the Vaal Triangle Campus of the North-West University (NWU Vaal).

Dr Costa Synodinos Prof Thanyani Mariba confers the degree Pictured with Ms Elbie Steyn, Campus Registrar

Dr Synodinos developed and empirically tested a structural model that determined the various factors that influence black Generation Y students’ environmental attitudes, green purchase intentions and green purchase behavior.

More about Dr Synodinos

Born on 13 April 1989 in Vereeniging, Dr Synodinos completed matric in 2007 at Drie Riviere Hoërskool in Vereeniging. In 2008, he enrolled for a BCom degree in Economics and International Trade, which he completed in 2010 at the Vaal Triangle Campus of the North-West University. He completed a Hons BCom in 2011 with distinction, followed by an MCom – also with distinction, in 2012. The title of his Masters dissertation was: Black Generation Y students’ environmental concerns, attitudes towards green advertising and environmental behavior.

He was part of the Teaching and Research Assistant program at the Campus and is currently employed as a lecturer on the Vaal Triangle Campus. 

Dr Synodinos and his Promoter, Prof Dr AL Bevan-Dye